Intuit is a leading provider of business and financial management solutions for small and mid-sized businesses in the country. Intuit India’s White paper wanted to reveal the importance of effective financial management to small business owners. The report shares collective data on financial management trends through qualitative and quantitative research & interviews.

The document was designed keeping in mind the core concept of ‘Small is Big’ – cultivating the idea that every small business has the potential to grow big. The data findings and resultant insights were consolidated into an interesting, concise yet informative document that would create an impact on new business owners. Infographics, colours & typography were used cleverly to highlight the data & statistics in an engaging manner.

The project was conceptualised and executed while working at NH1 Design with the support and guidance of their design team.