Savoir Faire is a fashion and lifestyle event in Kolkata, India with over 10 years of legacy — curating luxury and pret collections over the years and presenting them to shoppers in a unique and eclectic manner.
Their Spring-summer 2020 edition showcased a mix of easy-on-the-pocket, fresh, new designers with flash sales and deals as part of the experience. Thus, the design language was inspired by an interplay of neon tones and bold forms — much like the collection that was part of the exhibit.
The event had undergone a visual identity revamp in 2019 — carried out by The Space at 9 by 2. They wanted to retain Identity from the previous year while introducing the colours, shapes and elements which were more relevant to the current year.
Scope of work:
• Invites – Print, Digital- static, e-mailers
• Theme animation
• Advertisements – Newspaper print, billboards
